With the goal of the video in mind, I first began by taking a tour of the manufacturing facilities and meeting the employees. The entire company operated—fittingly—like a well-oiled machine. I wanted the company’s extensive capabilities and product quality to be the primary message of the video.
When filming and throughout editing, I made sure to follow the flow of the manufacturing process itself. I emphasized the efficiency by showing the optimized layout as well as the wide range of capabilities the company offered: from start to finish, APG is in control.
the video was first edited to temp music (to the client's liking). I then produced a song that matched the reference track's tone, saving the client a $400 licensing fee.