The process
With the goal of the video in mind, I first began by taking a tour of the manufacturing facilities and meeting the employees. The entire company operated—fittingly—like a well-oiled machine. I wanted the company’s extensive capabilities and product quality to be the primary message of the video.
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/821d0eb4-8879-4f51-a1da-61511edd27d5_rw_3840.png?h=59d10f1472ec6d1ee9c4543766cce0da)
When filming and throughout editing, I made sure to follow the flow of the manufacturing process itself. I emphasized the efficiency by showing the optimized layout as well as the wide range of capabilities the company offered: from start to finish, APG is in control.
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/c664bb71-e6fd-4cf1-9a84-35cc6b99cda6_rw_3840.png?h=12d65003d6a7a27e11f6746da0ec21db)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/90ce29e6-e504-4b93-b326-da1aa5733a7c_rw_3840.png?h=5b167058c4aadd4f41a1a84e21318913)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/9acc0510-f535-475a-a4b2-cee4aa30c553_rw_3840.png?h=b14d1152c73f56523c1d0c97c5380356)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/4f4b459a-b35a-4991-8fe0-93b38edfeb89_rw_3840.png?h=94569ad093d60c0c5513650762cfdb70)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/8b54594e-6e09-494a-a277-cee1e1fd8782_rw_3840.png?h=f5af13f28aae433c2593d5a9e392b4d4)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/3181a681-abf6-4ead-95e4-7b9070117c2b_rw_3840.png?h=21fa90829b2d717c7b49d58b0f0573f5)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/47b7d904-588b-40e9-ac97-27647e4e6996_rw_3840.png?h=f04a1e27775e3c63f76dfa95ef849564)
![](https://cdn.myportfolio.com/b39a90c6-c56a-4843-8bb3-fa5b8624386b/24cfdcfb-b52c-4adf-95ac-b8c7afd7f2ff_rw_600.png?h=220f3b682456a830189d646f29b3a2c1)
the video was first edited to temp music (to the client's liking). I then produced a song that matched the reference track's tone, saving the client a $400 licensing fee.